Corp Reputation Rev
Introduction
Corporate Reputation Review, 26(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Parents as Customers: The Influence of School Reputation on Satisfaction, Feedback, and Loyalty of Vietnamese Secondary Students’ Parents
—Thang The Nguyen, Thai Quoc Cao, Huong Thi Thu Phung, Trung Tien Nguyen, Thao Thi Thanh Phan, Hiep Hung Pham []
The Effect of Stakeholder’s Pressure on firm Market Performance and the Mediating Role of Corporate Responsibility, Sustainable Supplier Selection, and Marketing Capability
—Mir Danial Mousavi, Mir Damoun Mousavi []
Reputational Considerations in Firm Response to Social Issues
—Aaron T. McDonald, Catalin Ratiu, Beverlee B. Anderson []
Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability Nexus
—Pantea Foroudi []
The Boundaries of a Small Company’s Human Voice: Insights into Dark Humour in Internet Recruitment Advertising
—Eeva-Liisa Oikarinen []