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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards

Author: PK Kannan

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MR SIG – Greg Allenby selected as the winner of the 2023 Gilbert A. Churchill Award

The Marketing Research SIG Award Committee has selected Greg M. Allenby as the recipient of the 2023 Churchill Award for Lifetime Contributions to Marketing Research.

The Churchill award recognizes an individual’s contribution to marketing research including new methodologies, novel applications, seminal publications, books, awards and other notable contributions. A panel of world-renowned marketing scholars, past editors of Journal of Marketing and Journal of Marketing Research as well as past winners of the Churchill award selected the winner.

Greg Allenby is the Helen C. Kurtz Chair in Marketing, Professor of Marketing and Professor of Statistics at Fisher College of Business at the Ohio State University. Professor Allenby’s research focuses on the development and application of quantitative methods in marketing. He has pioneered the application of Bayesian statistics and text analysis and machine learning algorithms in marketing. A significant area of Professor Allenby’s research is choice modeling, where he focuses on developing innovative methods to analyze and predict consumer choices in various contexts. He has made significant contributions to choice-based conjoint analysis, which is widely used to understand how consumers make trade-offs when faced with different product attributes and pricing options. Allenby’s research in this area has helped marketers gain valuable insights into product design, pricing strategies, and market segmentation. His work has had a significant impact on the field of marketing and has provided valuable insights and marketing research tools for managers to make informed decisions and develop effective marketing strategies. Professor Allenby has authored over 100 publications that have appeared in leading journals in marketing, statistics and economics including Marketing Science, Journal of Marketing Research, Management Science, Journal of the American Statistical Association, and Journal of Consumer Research, to name a few. He is the author of two books: Bayesian Statistics and Marketing (2005, Wiley) that is used to train doctoral students throughout the world, and Seven Summits of Marketing Research (2014) that is used for MBA students. His research is used to improve product, pricing, promotion and targeting strategies at leading firms.

Professor Allenby is a fellow of the Informs Society for Marketing Science (ISMS) and the American Statistical Association.  He is past editor of Quantitative Marketing and Economics, and past associate editor of Marketing Science, Management Science, Journal of Marketing Research and the Journal of Business and Economic Statistics. Within the ÂÜÀòÉç¹ÙÍø, Allenby has served as Vice President of the Research Council and has chaired the Advanced Research Technique (ART) Forum, a national conference that brings together quantitative researchers from industry and academia. Within the American Statistical Association, he has served as Chair of the Section on Statistics in Marketing.  He has won several awards including the Charles Coolidge Parlin Award for lifetime contributions to marketing research and the ISMS long-term impact award.

The awards committee highlighted Professor Allenby’s major impact on the marketing discipline over the last three decades in choosing him, unanimously, as the worthy winner.

Congratulations to Professor Allenby!

Professor Allenby will be recognized at the MR SIG reception and award ceremony during 2023 Summer ÂÜÀòÉç¹ÙÍø Conference in San Francisco on August 5^th (Saturday) at 5:15 pm. MR SIG welcomes you to the reception.

P. K. Kannan
on behalf of ÂÜÀòÉç¹ÙÍø MR SIG

Previous Churchill Award Winners

2022 – Christine Moorman, Duke University
2021 – Harald van Heerde, University of New South Wales
2020 – Josh Eliashberg, University of Pennsylvania
2019 – Gerard J. Tellis, University of Southern California
2018 – Steven M. Shugan, University of Florida
2017 – Vithala R. Rao, Cornell University
2016 – Pradeep Chintagunta, University of Chicago
2015 – J.B. Steenkamp, University of North Carolina
2014 – Joel Huber, Duke University
2013 – A. Parasuraman, University of Miami
2012 – Gary Lilien, Pennsylvania State University
2011 – John R. Hauser, Massachusetts Institute of Technology
2010 – Robert Leone, Texas Christian University
2009 – V. Kumar, Georgia State University
2008 – Michel Wedel, University of Maryland
2007 – Dominique Hanssens, University of California, Los Angeles
2005 – Don Lehmann, Columbia University
2004 – J. Paul Peter, University of Wisconsin
2003 – Richard P. Bagozzi, Rice University
2002 – Frank Bass, University of Texas, Dallas
2001 – Donald Morrison, University of California, Los Angeles
2000 – Roland Rust, Vanderbilt University
1999 – Vijay Mahajan, University of Texas, Austin
1998 – V. Seenu Srinivasan, Stanford University
1997 – Bill Perreault, University of North Carolina
1996 – Paul Green, University of Pennsylvania