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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards

Author: PK Kannan

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��������� Marketing Research SIG

Andrey Simonov wins 2023 V. “Seenu” Srinivasan Young Scholar Award in Quantitative Marketing

A committee of world-renowned senior marketing scholars has unanimously selected Andrey Simonov as the winner of 2023 V. “Seenu” Srinivasan Young Scholar Award in Quantitative Marketing.  Andrey is Gary Winnick and Martin Granoff Associate Professor of Business at Columbia Business School, Columbia University.

The award is facilitated by Stanford University, University of Memphis, and Friends of “Seenu” Srinivasan in honor of V. “Seenu” Srinivasan, Adams Distinguished Professor of Management Emeritus at Stanford University.  This award recognizes important contributions by a young scholar to quantitative marketing, with the quality of the journals and research weighted much more than quantity.  The quantitative research in marketing could be methodological, theoretical, and/or empirical.  A young scholar eligible for the award should have received a marketing (or related) doctoral degree no more than six years prior to receipt of the award. The award is based on a specific body of work, which is either published or accepted for publication in scholarly marketing journals.

The committee made the following observations in selecting Andrey as the winner: “Andrey Simonov graduated from the University of Chicago in 2017 and joined the Columbia Business School thereafter. He has been remarkably productive since he started his career and has published papers in Marketing Science (3), Journal of Marketing Research (2), Journal of Political Economy (1), and Quantitative Marketing and Economics (1). The committee found this body of work to be substantively important and methodologically rigorous. For example, his research on brand keywords presents a nuanced view of such keywords in the presence and absence of competition—a result that practitioners should find insightful. His research on initial condition bias in the estimation of choice models with structural dependence, on the other hand, demonstrates the methodological sophistication of his work. Of note is his JPE (a very hard to publish economics journal) lead article on the demand of online news under governmental control in Russia in which he examines whether this demand reflects a preference for pro-governmental ideological coverage, or other factors that are specific to the media outlets. In addition to being a prolific scholar, Andrey also served on the editorial review boards of Marketing Science and Journal of Marketing Research.”

The winner will be recognized at the MR SIG reception and award ceremony during the 2023 Summer ��������� Conference in San Francisco.  MR SIG welcomes you to the reception on August 5th from 5:15 – 6:30 pm.

P. K. Kannan
On behalf of ��������� MR SIG

Previous Srinivasan Award Winners

2022 – Beth Fossen
2021 – Xiao Liu
2020 – Ron Berman
2019 – Eric Schwartz
2018 – Pinar Yildirim