B2B and Channel Marketing
Introduction
Gary F. Gebhardt seeks syllabi from those teaching B2B or Channels
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: Dialog
Author: Gary F. Gebhardt
HEC Montréal is considering adding a required undergraduate course in B2B and Channel Marketing. I would sincerely appreciate if anyone who is currently teaching an undergraduate course in Business to Business Marketing or Channels of Distribution could send me a copy of their syllabus (syllabi) at gary.gebhardt@hec.ca. After I compile the syllabi, I would be happy to share them with those who are interested.
Thank you for your help!
Gary
Gary F. Gebhardt, CPA, MBA, Ph.D.
Directeur du Département de MarketingÂ
HEC MontréalÂ