Mar Trziste
Introduction
Market Trziste, 35(1)
POSTING TYPE: TOCs
Using Supervised Machine Learning Methods for RFM Segmentation: A Casino Direct Marketing Communication Case
—Danijel Bratina, Armand Faganel [] []
The Role of Store Environment Cues on Store Personality and Store Image
—Elif Tak覺n, Zehra Bozbay [] []
What Influences Croatian Consumers’ Wine Choice?
—Ivana Alpeza, Ivan Ni鱉i , Zrinka Luka [] [Google Scholar]
Data-Driven Market Segmentation: The Case of Medical Tourists in Lebanon
—Samar Billi Noaman, Mazen Jabbour, Daniel Range, Leonardo Mataruna-Dos-Santos [] []
Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19
—Norzaidi Mohd Daud, Raja Nur Hannah Fatimah Raja Mohd Hashimb, Anis Irdina Yang Asri, Nurul Haslinda Mohd Azmaruza, Syed Amir Zakir Syed Azizi [] []
The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness
—Elvin Sheak, Sham Abdulrazak [] []
Editorial preface
—urana Ozreti Do禳en [] []