Mar Sci
Introduction
Marketing Science, 42(4)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping
—Xiao Liu [] []
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces
—Yong Zha, Quan Li, Tingliang Huang, and Yugang Yu [] []
Cashing Out Retirement Savings at Job Separation
—Yanwen Wang, Muxin Zhai, and John G. Lynch, Jr. [] []
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions
—Paul B. Ellickson, Wreetabrata Kar, and James C. Reeder, III [] []
Paywall Suspensions and Digital News Subscriptions
—Inyoung Chae, Jihyeon Ha, and David A. Schweidel [] []
Augmented Difference-in-Differences
—Kathleen T. Li and Christophe Van den Bulte [] []
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement
—Brett R. Gordon, Robert Moakler, and Florian Zettelmeyer [] []
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets
—Federico Rossi and Pradeep K. Chintagunta [] []
The Effect of Short-Term Rentals on Residential Investment
—Ron Bekkerman, Maxime C. Cohen, Edward Kung, John Maiden, and Davide Proserpio [] []