J Strat Mar
Introduction
Journal of Strategic Marketing, 31(6)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Consumer self-concept in the cyberspace: how digitization has shaped the way we self-disclose to others
—Chiara Bartoli, Costanza Nosi, Alberto Mattiacci & Fabiola Sfodera [] []
What influences people to click ‘like’ on posts of branded content?
—Millissa F. Y. Cheung & W. M. To [] []
When media matters: the role of media richness and naturalness on purchase intentions within influencer marketing
—David Chidiac & Jana Bowden [] []
Uncovering the role of consumer trust and bandwagon effect influencing purchase intention: an empirical investigation in social commerce platforms
—Rajesh Anantharaman, Sanjeev Prashar & T Sai Vijay [] []
Revisiting brand origin: expanding the strategic portfolio of brand-level attributes
—Adam J. Mills & Joby John [] []