Mar Intell
Introduction
Marketing Intelligence & Planning, 41(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Synthesis of forty years of brand crisis literature
—Kalpana Chandrasekar, Varisha Rehman []
The role of product scarcity on display incompleteness
—Wagner Junior Ladeira, Fernando de Oliveira Santini, Marcelo Gattermann Perin []
Online complaint handling: a text analytics-based classification framework
—Birce Dobrucalı Yelkenci, Güzin ÖzdaÄŸoÄŸlu, Burcu Ä°lter []
Can whimsically cute packaging overcome young consumer product unfamiliarity?
—Afred Suci, Hui-Chih Wang []
Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach
—Ankita Sharma, Naman Sreen, Kuldeep Baishya []
Investigating retailing customers’ adoption of augmented reality apps: integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF)
—Mohamed A. Khashan, Mohamed M. Elsotouhy, Thamir Hamad Alasker, Mohamed A. Ghonim [Google Scholar]
The impact of governmental initiatives on corporate environmental responsibility: the case of the Belt and Road Initiative
—Yuting Sun, Jieyu Ren, Gang Jin, Hanhui Hu []
The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model
—Anwar Sadat Shimul, Ian Phau []