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INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs

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Critical Perspectives on the Power of Fashion in Contemporary Culture

Edited By Karin M. Ekström

Introduction
Karin M. Ekström

Part I – Fashion and Marketing in Society

1. Fashion, Self, and Identity
Colin Campbell

2. Fashion Police to Fast Fashion: “Slow Down and Pull Over!”
Russell Belk

3. Fashioning Marketing and its Consequences
A. Fuat Firat, Deniz Atik, and Zeynep Ozdamar Ertekin

Part II – Social Change and Marketing

4. Embracing Diversity and Body Positivity: The Role of Marketing in Fashion Markets and Culture
Stefano Prestini, Stefania Borghini, and Antonella Carù

5. From Sanitary to Fashionable Masks: Lessons from Crisis Marketing
Franck Cochoy, Anaïs Daniau, and Alexandre Mallard

6. Marketing Gun Identities Through Firearm Fashions
Terrence H. Witkowski

Part III – Fashion and Brands

7. A Social Practice Perspective on Fashion Branding
Marcus Gianneschi and Johanna Moisander

8. Museums as Channels for Marketing Fashion: Reflections on Marketization and Artification
Karin M. Ekström

9. A Community in Love: The Relationship and Dynamic between Odd Molly and its Community
Hanna Wittrock

Part IV – Fashion, Waste, Sustainability and Ethics

10. Consumption of Clothes and the Problems of Waste in Affluent Societies – Understanding the Driving Forces of Consumption and Waste
Karin M. Ekström

11. Sustainable Fashion Marketing: Green or Greenwash?
Elaine L. Ritch

12. ‘Ethical Fashion’ is a Fiction
Efrat Tseëlon

Afterword – Growing Demands of Ethics and Aesthetics
Francesco Morace