J Mar Res
Introduction
Journal of Marketing Research, 60(4)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Attention Trajectories Capture Utility Accumulation and Predict Brand Choice
—Ana Martinovici, Rik Pieters, and Tülin Erdem [] []
How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective
—Yixia Sun, Xuehua Wang, JoAndrea Hoegg, and Darren W. Dahl [] []
Discovering Online Shopping Preference Structures in Large and Frequently Changing Store Assortments
—Min Kim and Jie Zhang [] []
More Voices Persuade: The Attentional Benefits of Voice Numerosity
—Hannah H. Chang, Anirban Mukherjee, and Amitava Chattopadhyay [] []
From Free to Paid: Monetizing a Non-Advertising-Based App
—Jingcun Cao, Pradeep Chintagunta, and Shibo Li [] []
Lobbying and Product Recalls: A Study of the U.S. Automobile Industry
—Khimendra Singh and Rajdeep Grewal [] []
The Effects of Content Ephemerality on Information Processing
—Uri Barnea, Robert J. Meyer, and Gideon Nave [] []
The Daily Me Versus the Daily Others: How Do Recommendation Algorithms Change User Interests? Evidence from a Knowledge-Sharing Platform
—Jia Liu and Ziwei Cong [] []
The Effects of Digital Textbooks on Students’ Academic Performance, Academic Interest, and Learning Skills
—Stephanie Lee, Ju-Ho Lee, and Youngsik Jeong [] []
Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking
—Yitian (Sky) Liang, Zhongqiang (Tak) Huang, and Lei Su [] []