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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Eco‐restrictive experiences forming extraordinary consumer experiences
—Renata Domingues Barros, Letícia Moreira Casotti []

Measuring the bandwagon effect: Development of a generalized bandwagon luxury motivation scale
—Jacqueline Kilsheimer Eastman, Rajesh Iyer []

Effects of payment notifications on consumer purchase decisions: The role of pain of payment
—Yu Gu, Rong Chen []

What was yours is (for now) mine: Prior user knowledge reduces product satisfaction but can improve experiential satisfaction in access‐based consumption
—Rusty Allen Stough, Erin Percival Carter []

So curious that I want to buy it: The positive effect of queue wait on consumers’ purchase intentions
—Tingting Wang, Shuyu Liang, Yixia Sun [Google Scholar]

How to arrange assortments available in green alternatives: Displaying products by green attributes
—Feisi Yao []

Category ratio: A search for an optimal solution to reduce choice overload
—Arun Sharma, Shreekumar K. Nair []

EDITORIAL

Innovative behavior of consumers
—Alba Yela Aránega, Domingo Ribeiro Soriano, Maria Teresa Del Val Núñez, José Santiago Fernández Vázquez []

SPECIAL ISSUE ARTICLES

Contribution of concept recall to brand loyalty: An empirical analysis of design and performance
—Takumi Kato []

Consumer intention to purchase and corporate social responsibility: Evidence from an experiment in an entrepreneurial context
—Yun Liu, Cheng Xu []

Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail
—Anett Erdmann, José Manuel Mas, Ramón Arilla []

Femvertising or femwashing? Women’s perceptions of authenticity
—Valentine Hainneville, Amélie Guèvremont, Élisabeth Robinot [Google Scholar]

The value created by the removal of cut lines: Evaluating the impact of finishing of industrial designs on purchase intention
—Takumi Kato, Dolores Botella-Carrubi, Samuel Ribeiro-Navarrete []

Acceptance factors of Zara’s shopping app among fashion consumers during COVID‐19
—Eloy Gil-Cordero, Pablo Ledesma-Chaves, Pedro Baena-Luna [Google Scholar]

Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform
—Manuel Alonso-Dos-Santos, Orlando Llanos-Contreras, María José Ibáñez-Caamaño, Pablo Farias-Nazel []

Empirical evidence of tourist satisfaction and loyalty in the case of Bucharest—A partial least squares structural equation modelling approach
—Mihaela-Carmen Muntean, Iulian Adrian Sorcaru, Ludmila-Daniela Manea []

Color at the point of sale: Psychological and communicative implications
—María Eugenia Martínez-Sánchez, Ruben Nicolas-Sans, Jordi Villoro Armengol, Javier Bustos Díaz []

Consumer privacy concerns in entrepreneurial contexts: Evidence from an online experiment
—Cheng Xu, Yanqi Sun, Jiawei Wang, He Yan, Wanfang Xiong []

The impact of customer engagement on customer happiness
—Gina María Pipoli de Azambuja, Gustavo Adolfo Rodriguez Peña, Enver Gerald Tarazona Vargas []