History Mar Sci
Introduction
The History of Marketing Science, 2nd Edition
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Edited By: Russell S. Winer and Scott A. Neslin
The History of Marketing Science: Beginnings
Scott A Neslin and Russell S Winer
Methods
Brand Choice Models
Gary J Russell
Conjoint Analysis
Vithala R Rao
Innovation Diffusion
Eitan Muller and Renana Peres
Econometric Models
Dominique M Hanssens and Marnik G Dekimpe
Market Structure
Steve M Shugan
Stochastic Models of Buyer Behavior
Peter S Fader, Bruce G S Hardie, and Subrata Sen
Endogeneity and Causal Inference in Marketing
Dominik Papies, Peter Ebbes, and Elea McDonnell Feit
AI and Machine Learning
P K Kannan and Liye Ma
Field Experiments
Yiting Deng, Anja Lambrecht, and Catherine Tucker
Management
Advertising Effectiveness
Gerard J Tellis
Branding and Brand Equity Models
Tülin Erdem and Joffre Swait
Distribution Channels
Eunkyu Lee and Richard Staelin
Customer Relationship Management CRM
Scott A Neslin
The Internet as a Social Medium
Wendy W Moe and David A Schweidel
Internet Marketing
Peter J Danaher and Andrew T Stephen
New Products Research
Tingting Fan, Peter N Golder, and Donald R Lehmann
Service Marketing Models
Roland T Rust and Ming-Hui Huang
Models of Organizational Buying Behavior
Gary L Lilien
Pricing
Russell S Winer
Sales Force Productivity Models
Murali K Mantrala
Sales Promotions
Karen Gedenk, Kusum L Ailawadi, and Sunil Gupta
Market Segmentation
Michel Wedel and Wayne S DeSarbo