AMS Rev
Introduction
AMS Review, 13(1/2)
POSTING TYPE: TOCs
Editorial
Lessons from the 2023 doctoral competition for conceptual articles: Identifying, nurturing, and publishing
—Liliana L. Bove, Thomas W. Gruen []
Replies to comments on Toward social responsibility, also incorporating a focus on ESG
—John F. Gaski []
Persuasion knowledge framework: Toward a comprehensive model of consumers persuasion knowledge
—Vahid Rahmani []
A theory of predictive sales analytics adoption
—Johannes Habel, Sascha Alavi, Nicolas Heinitz []
The role of identity in digital consumer behavior: A conceptual model and research propositions based on gender
—Natalia Rogova, Shashi Matta []
Market orientation (once again): Challenges and a suggested solution
—Aksel I. Rokkan []
Older consumers and technology: A critical systematic literature review
—Paolo Franco []
Why so toxic? A framework for exploring customer toxicity
—Barbara Duffek, Andreas B. Eisingerich, Omar Merlo []
Metaversewill it change the world or be a whole new world in and of itself?
—David J Reibstein, Raghu Iyengar []
Marketing on the metaverse: Research opportunities and challenges
—Shuya Lu, Ofer Mintz []
Correction to: Marketing as an emergent discipline: Commentary on Shelby Hunts final contribution to our field
—Terry Clark, Thomas Martin Key, Carol Azab []