Flemming Hansen Award
Introduction
Douglas C. West has won the 2023 European Advertising Academy Flemming Hansen Award
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Awards
Author: Nanette Burns
Journal of Advertising Research News
A Salute to Douglas West for Lifetime Achievement
Heartfelt congratulations to Douglas C. West, Professor Emeritus at Kings College London and JAR Executive Editor 2008 2014, who Friday night received the European Advertising Academys Flemming Hansen Award, honoring lifetime achievement in the field of advertising research.
The award was celebrated at a gala dinner near Bordeaux, France, as part of the EAAs annual ICORIA conference.
Each year, the Flemming Hansen Award is decided by a jury of scholars citing an individual who has demonstrated long-term impact in the field of advertising research. Hansen, a Danish economics and marketing scholar, founded ICORIA and the EAA in the early 2000s. On Friday, Peter Neijens, who is on the Faculty of Social and Behavioral Sciences at University of Amsterdam and has published in JAR, presented the award to Dr. West.
Neijens cited Wests outstanding contributions to theory and research on the topic of advertising creativity. He studied the relationship between creativity and brand personality, how advertisers make creative decisions, and how creativity affected advertising campaigns and published his work in top journals and book chapters.
Moreover, Wests role as chief editor over the years at JAR and International Journal of Advertising elevated both of those journals significantly. Recalling JAR some 15 years ago, at the time in bad shape under a major backlog of submissions, Neijens said, there was only one person who could clean up this mess and that was Douglas West.
It goes without saying that Professor West, as Editor-in-Chief for IJA and JAR contributed significantly to advertising research journals in our discipline. Taken together he made outstanding and longstanding contributions to distinguished scholarship in advertising. In addition to his accomplishments as researcher, educator, editor is a very friendly person, with a great sense of humor. There is no doubt he is a very deserving winner of Flemming Hansen 2023.