Mar ZFP
Introduction
Marketing ZFP, 45(2)
POSTING TYPE: TOCs
Trust in Digital Voice Assistants: A Fundamental Determinant for Companies’ and Customers’ Engagement in Voice Commerce
—Carsten D. Schultz and Friederike Paetz [] []
Enhancing Internal Branding Outcomes through Customer Experience Management: New Empirical Insights from the Automotive Industry
—Mohamed Souka, Markus Rump, Michael Löffler, and Reinhold Decker [] []
Effects of COVID-19 on Well-Being and CustomerLoyalty: A Life Event Perspective
—Nicola E. Stokburger-Sauer, Verena Hofmann, Heike Hebborn, and Anna Teresa Wanisch [] []
The Role of Organizational Values for SustainableDevelopment: The Case of Forest Green Rovers and thePromotion of Plant-based Diets
—Lennart Pape, Ingo Höhn, Kyle Bunds, and Joerg Koenigstorfer [] []