J Strat Mar
Introduction
Journal of Strategic Marketing, 31(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Shifting to phygital experience management with design science: a six-step method to manage customer journeys
—Florence Jacob, Virginie Pez & Pierre Volle [] []
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior: a meta-analysis
—Mona Afshardoost, Mohammad Sadegh Eshaghi & Jana Lay-Hwa Bowden [] []
Strategic choices of an MNE in an emerging market: the case of Perfetti Van Melle
—Kiran Mahasuar [] []
Visual Search from the perspective of in-store exploration behavior: scale development and validation
—Sohel Ahmed & Ding Hooi Ting [] []
Strategic flexibility in small firms
—Sandipan Sen, Katrina Savitskie, Raj V. Mahto, Sampath Kumar & Dmitry Khanin [] []
Cancel culture and the consumer: A strategic marketing perspective
—Natalya Saldanha, Rajendra Mulye & Kaleel Rahman [] []
Exploring the effects of status demotion in hierarchical loyalty programs
—Shanta Banik [] []
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
—Masoud Karami, Dave Crick & James M. Crick [] []