J Mar Comm
Introduction
Journal of Marketing Communications, 29(5)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
ELM, warning labels, product form(s), unmentionable subjects ads, mobile advertising: Scope for future research and testing alternate scenarios
—Philip J. Kitchen [] []
Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel |
—Kamel El Hedhli & Haithem Zourrig [] []
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? Influence on social media users’ E-cigarette attitudes and behavioral intentions
—Joe Phua & Dongjae (Jay) Lim [] []
Emotional Effects of Product Form in Individualist and Collectivist Cultures
—Parisa Jourabchi Amirkhizi, Shahab Pourtalebi & Naeimeh Anzabi [] []
Will humor increase the effectiveness of human papillomavirus (HPV) advertising? exploring the role of humor, STD information, and knowledge
—Hye Jin Yoon, Eunjin Anna Kim & Sung in Choi [] []
How do morning and friendly ads influence mobile advertising? A mediation perspective using appraisal theory
—Ava Hajian, Victor R. Prybutok & Hsia-Ching Chang [] []