J Mar
Introduction
Journal of Marketing, 87(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Information Disclosure in the Era of Voice Technology
—Johann Melzner, Andrea Bonezzi, and Tom Meyvis [] []
Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps
—Crystal Reeck, Nathaniel A. Posner, Kellen Mrkva, and Eric J. Johnson [] []
Ask for Reviews at the Right Time: Evidence from Two Field Experiments
—Miyeon Jung, Sunghan Ryu, Sang Pil Han, and Daegon Cho [] []
Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling
—Zixia Cao, Reo Song, Alina Sorescu, and Ansley Chua [] []
Secondary Selling: Beyond the Salesperson–Customer Dyad
—Molly R. Burchett, Brian Murtha, and Ajay K. Kohli [] []
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account
—Alessandro Biraglia, Christoph Fuchs, Elisa Maira, and Stefano Puntoni [] []
Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts
—Raghabendra P. KC, Vincent Mak, and Elie Ofek [] []
Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity
—Emilie Esterzon, Aurélie Lemmens, and Bram Van den Bergh [] []