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INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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The Impact of Socio-Cultural Structures on (Un)Veiling Western Luxury Fashion Brands: Perceptions of Kuwaiti Muslim Women
—Fajer Saleh Al-Mutawa, Doha Saleh Almutawaa & Doha Husain Makki AlJuma [] []

The Impact of Consumers’ Ethnic Disidentification and Cosmopolitanism on Multicultural Advertising
—Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi & Miguel Ángel Zúñiga [] []

Contested Japanese-ness: Examining the Meaning of Japanese Companies’ Country-of-Origin in China as a Product of Communication
—Nan Li [] []

Consumer Intention to Buy Plant-Based Meat Alternatives: A Cross-Cultural Analysis
—Yousra Bakr, Hayat Al-Bloushi & Mohamed Mostafa [] []

Brand Hate Internationally: A Validation Study from Slovenia
—Marc Fetscherin, Maja Konecnik Ruzzier, Sabina Ivanov & Mitja Ruzzier [] []

Book Review

A Research Agenda for Sales Ed. Fernando Jaramillo and Jay Prakash Mulki. Cheltenham, UK: Edward Elgar Publishing 2021. 186 pp. ISBN 978-1 78897 5308. List Price: $145.00 Hardcover
—Abhijit Roy []