J Global Mar
Introduction
Journal of Global Marketing, 36(3)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Toward Better Understanding the Materialism-Hedonism and the Big Five Personality-Compulsive Buying Relationships: A New Consumer Cultural Perspective
—Piotr Tarka & Richard J. Harnish [] []
The Effect of Green Marketing Strategy on Firm’s Performance in the Context of Developing Country
—Girma Tegene Demessie & Amit Shukla [] []
How Do Perceived Social Media Marketing Activities Foster Purchase Intentions? A Multiple Sequential Mediation Model
—Kian Yeik Koay, Chee Wei Cheah & Serena Wooi-U Goon [] []
Caring the Sharing Apps – Exploration of the Factors Affecting User Satisfaction with Sharing Economy Apps
—A.K. Fazeen Rasheed & Ajith T. Nandukrishna [] []