MPPC 2024
Introduction
ÂÜÀòÉç¹ÙÍø Marketing and Public Policy Conference, Washington, DC, 6-8 Jun 2024; Deadline 1 Nov
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Calls: Conferences
Author: ELMAR Moderator
Call for Papers
2024 ÂÜÀòÉç¹ÙÍø Marketing and Public Policy Conference
Washington, D.C.
June 6-8, 2024
From Grassroots to Government: Empowering Social Change to Address Wicked Problems
Marketing and Public Policy scholarship seeks to address issues at the intersection of consumers, organizations, and policymakers. As a field, our focus often resides at the level of national legislation and major-headline decisions. However, social change and impactful policymaking often begins at the local, community level. Further, bottom-up, grassroots movements fueled by consumers as well as corporate interests play a major role in shifting public sentiments, community social endeavors, and legislative action. While federal, top-down approaches may result in broad, sweeping action, consumer groups and communities can create significant, lasting change through local policymaking efforts. For our 2024 conference, we encourage work that addresses the relationships between marketing and public policy activities at the micro, meso and macro perspectives. We invite scholars to consider diverse stakeholder groups at all levels, who generate or influence social change at the intersection of marketing and policy.
Deadline for Submission is November 1, 2023.
Conference Co-Chairs
Courtney Azzari
University of North Florida
Sterling Bone
Utah State University
Meredith Thomas
Florida State University