JAMS-Tuck Conference
Introduction
Addressing the Greatest Global Challenges with a Marketing Lens, Dartmouth College, 13-14 Jul 2023
POSTING TYPE: Events
Author: Ryan T. Herbert
JAMS-Tuck Conference
Addressing the Greatest Global Challenges with a Marketing Lens
Co-Chairs: Dhruv Grewal, Praveen Kopalle and John Hulland
Ìý
Thursday, July 13, 2023:
6:30 PM: Group dinner at Jewel of India, Hanover, NH
Friday, July 14, 2023:
8:45 – 9:00 AM:ÌýÌý ÌýÌýÌýÌýÌýÌýÌý Opening remarks
9:00 – 10:00 AM: ÌýÌýÌýÌýÌýÌýÌý From What to How: Dignity, Human Rights, and The Sustainable Development Goals (Cait Lamberton, Andrew Morningstar, Tom Wein, and Sakshi Ghai)
10:00 – 10:15 AM: ÌýÌýÌýÌý Coffee Break
10:15 – 11:15 AM: ÌýÌýÌýÌý From Individual Behavior to Societal Change: Applying a Marketing Lens to Increase Consumer Understanding and Efficacy in Mitigating Climate Change (Karen P. Winterich, Rebecca Reczek, and Tamar Makov)
11:15 – 11:30 AM: ÌýÌýÌýÌý Coffee Break
11:30 – 12:30 PM:ÌýÌýÌýÌýÌýÌý The Future of the Food Production–Consumption Chain: Fighting Food Insecurity, Loss, and Waste with Technology and Artificial Intelligence (Dhruv Grewal, Stephanie Noble, Abhijit Guha, Kara Bentley)
12:30 – 1:30 PM: ÌýÌýÌýÌýÌýÌýÌý Special deli lunch catered by Byrne Dining
1:30 – 2:30 PM:ÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌý Addressing Great Global Challenges Through The Bottom-Up Approach: Lessons From Subsistence Marketplaces For Expanding the Marketing Lens (Madhu Viswanathan, Arin Sreekumar, and Ramadhani Kupaza)
2:30 – 2:45 PM: ÌýÌýÌýÌýÌýÌýÌýÌýÌýÌý Coffee Break
2:45 – 3:45 PM:ÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌý The Roles of Pricing and Technology for Delivering Affordable Clean Energy to Consumers (Jesse Burkhardt, Kenneth Gillingham, Lauren S. Grewal, Praveen K. Kopalle, and Nailya Ordabayeva)
3:45 – 4:00 PM: ÌýÌýÌýÌýÌýÌýÌýÌýÌýÌý Coffee Break
4:00 – 4:30 PM:ÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌý The Role of Marketing in Advancing Social Equity for Vulnerable and Underrepresented Populations (Martin Mende, Tonya William Bradford, Anne L. Roggeveen, Maura Scott, and Mariella Zavala): ON ZOOM
6:30 pmÌýÌýÌýÌýÌýÌýÌýÌý ÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌýÌý Dinner at Murphy’s
RSVP to Praveen Kopalle at Praveen.K.Kopalle@tuck.dartmouth.edu