Brand Camp 6
Introduction
Obergurgl, Tyrol, Austria, 14-16 Mar 2024; Deadline 2 Oct
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Calls: Conferences
Author: Reinhard Grohs
CALL FOR PAPERS
Submission Deadline: October 2nd, 2023
Brand Camp 6
March 14th to 16th 2024 at the Obergurgl University Center, Tyrol, Austria
Hosted by the
University of Innsbruck Faculty of Business and Management Brand Research Laboratory
CLIMBING THE PEAKS OF BRANDING
Brand Camp Chairs:
- Andrea Hemetsberger, University of Innsbruck
- Reinhard Grohs, Seeburg Castle University
- Ramona Riehle, University of Innsbruck
ABOUT THE CONFERENCE
The University of Innsbruck Brand Research Laboratory at the Department of Strategic Management, Marketing & Tourism invites brand researchers to participate in the 6th Brand Camp in the Austrian ski resort of Obergurgl.
The Brand Camp is a 2-day-conference to which participants bring a research project or an inspiring idea for intensive discussion and joint development. The workshop-like character including presentations, discussions, fireside talks, social events, and the location in the picturesque Austrian Alps make the Brand Camp an extraordinary conference experience with emphasis on reflection, discussion and personal exchange.
The Brand Camp offers the opportunity to share branding insights, to learn about current developments, to work with likeminded colleagues, and to develop ideas and projects that shape future branding and consumer research. Topics of interest include, for example:
- New (not yet fully developed) branding concepts
- Thought-provoking branding questions
- Reflections on puzzling branding phenomena and brand-related consumer behavior
- Future directions for (digital) branding research
- Critical reflections on sustainable and ethical branding
- Novel approaches and research methods (i.e. digital methods) in branding
- Quantitative, qualitative, and mixed methods research is welcome
The Brand Camp is conceptualized as a workshop, rather than a conference. Besides competitive paper sessions and spotlight sessions, we reserve time to socialize and discuss research interests with fellow researchers. We welcome researchers at any career stage, from PhD students to senior researchers. Based on submitted and invited contributions, participants will compose the conference program directly at the Brand Camp.
SUBMISSIONS
- BRAND CAMP TALK (competitive paper discussion format)
The Brand Camp invites branding research in an advanced or developed stage dealing with substantive, methodological, or theoretical branding and consumer research topics. Authors submit an extended abstract of maximum two pages (excluding references, 12-point Times New Roman, 1-inch margins). The extended abstract includes a brief introduction outlining the relevance of the research and how it contributes to current knowledge, a short description of the studies and data, a brief general discussion, and three to five topic area codes. Papers may contain a table summarizing the findings. Competitive paper presentation slots will be 40 minutes per paper (20 minutes presentation, 20 minutes discussion).
- BRAND CAMP SPOTLIGHTS (roundtable discussion format)
The spotlight session offers researchers the opportunity to pitch their research ideas and to work on specific challenges and questions relevant to the respective stage of research. Brand Camp spotlights have a developmental character; that is, researchers bring initial ideas, case studies, conceptual papers, or topic areas to a round table. Authors submit a one-page word document (excluding references, 12-point Times New Roman, 1-inch margins) including a brief summary of their research topic and idea, questions to the Brand Camp audience, and three to five topic area codes. The format of presentation can be freely chosen and may include Posters, three-slides Powerpoints, images, free talk, or any other format that brings across the core research idea. Duration is planned with 90 minutes for two to three related topics.
- SUBMISSION DEADLINE
The submission deadline for both brand camp talks and brand camp spotlights is October 2nd, 2023. Authors submit their abstracts to brand-lab@uibk.ac.at. Please submit your work as a word document that is free of any author information but contains a title, extended abstract, full references and tables and figures, if necessary. Please ensure that you list the names and e-mail addresses of all authors in the submission e-mail.
- REVIEW PROCESS
A committee of Brand Lab researchers and affiliated researchers will review the submissions based on their potential to spark interest and inspire brand researchers at the conference. Decisions will be announced by November 29th, 2023.
VENUE, REGISTRATION, AND WORKSHOP FEE
Obergurgl offers one of the most stunning mountain sceneries in the world and is a prime destination for winter sports in Austria. The Brand Camp takes place at the Obergurgl University Center at an altitude of 1930 meters above sea level, just a few steps away from ski lifts and slopes (). The facility provides a unique and inspiring atmosphere for generating fresh ideas, developing new projects, and fostering intellectual exchange with academic colleagues.
Conference fee (including all other meals, transport ex Innsbruck and social program): 295 Euro
Accommodation (including breakfast and dinner): 176 Euro per person/night in a single room, 126 Euro per person/night in a double room
CONTACTS
Conference: brand-lab@uibk.ac.at
Andrea Hemetsberger (andrea.hemetsberger@uibk.ac.at)
Reinhard Grohs (reinhard.grohs@uni-seeburg.at)
Ramona Riehle (ramona.riehle@uibk.ac.at)