J Prod Brand Man
Introduction
Journal of Product & Brand Management, 32(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Special issue: Cultivating a Broader Paradigm to Understand Family Business Brands and the Branding Process
Guest editors: Isabel Botero, Giuseppe Pedeliento, Cristina Bettinelli, Edgar Centeno-Velázquez
Guest editorial: Cultivating a broader paradigm to understand family business brands and the branding process
—Isabel Botero, Giuseppe Pedeliento, Cristina Bettinelli, Edgar Centeno-Velázquez []
Family business branding from a signaling theory perspective: an integrative framework
—Marco Galvagno, Vincenzo Pisano, Sonia M. Strano []
Beauty lies in the eye of the beholder: consumers’ and jobseekers’ interpretations of the family business brand
—Philipp Jaufenthaler [Google Scholar]
To be (family) or not to be (family): the familiness effect over brand authenticity posts on social media and consumer engagement relationship
—Augusto Bargoni, Jacopo Ballerini, Demetris Vrontis, Alberto Ferraris []
The impact of brand perceptions on the post-to-purchase journey: a family branding perspective
—Caitlin Pink, Dean Wilkie, Christopher Graves []
The interrelationship of family identities, personalities, and expressions on family winery websites
—Adele Berndt, Corné Meintjes []
Who let the dog’s out? How underdog biographies told by family firms affect consumers’ brand attitude
—Maximilian Lude, Reinhard Prügl, Natalie Rauschendorfer []