J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 31(3)
POSTING TYPE: TOCs
‘PLS-SEM: indeed a silver bullet’ – retrospective observations and recent advances
—Marko Sarstedt, Joseph F. Hair Jr. & Christian M. Ringle [] [Google Scholar]
The generalized exchange framework: A guide for managing norms in traditional & non-traditional markets
—Alexander S. Rose, Kelly Hewett & Randall L. Rose [] []
Eric is bad, but Erica is worse: greater negativity bias toward female brands
—Timucin Ozcan, Michael Hair & Ahmet M. Hattat [] []
The effects of dual branding rumors on consumers’ national and store brand evaluations
—Allyn Cascio, Stacie F. Waites, Robert Moore, Melissa Moore, Douglas W. Vorhies & John P. Bentley [] []
The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model
—Nathan W. Twyman, Sarah M. Stanley, Cassandra C. Elrod & Tamara M. Masters [] []
The impact of neuroticism on compulsive buying behavior: the mediating role of the past-negative time perspective and the moderating role of the consumer’s need for uniqueness
—Beyza Aksoy, Ayhan Akpınar & Behçet Yalın Özkara [] []
Understanding special requests as drivers of customer citizenship behaviors: the mediating role of gratitude and satisfaction
—Teresa Fernandes & Beatriz Cruzeiro [] []