J Bus Ind Mar
Introduction
Journal of Business & Industrial Marketing, 38(8)
POSTING TYPE: TOCs
Special issue: Social media in business-to-business interaction, engagement, co-creation, and communication
Guest editors: Helen McGrath, Thomas O’Toole, Conor Drummond
Guest editorial
Social media in business-to-business interaction, engagement, co-creation, and communication
—Helen McGrath, Thomas O’Toole, Conor Drummond []
How and when does internal and external social media use for marketing impact B2B SME performance?
—Graciela Corral de Zubielqui, Janice Jones []
Market amplification or transformation? The role of industry analysts in spreading WOM in B2B
—Kirsten Cowan, Teea Palo, Duncan Chapple, Yiwei Zhang []
The role of information in relation to interaction affected by technology change the case of a telemedicine pilot project
—T穩mea Beatrice D籀ra, gnes R矇ka M獺t籀, Zsuzsanna Szalkai, M獺rton Vilm獺nyi []
Towards dissemination, detection and combating misinformation on social media: a literature review
—Kulvinder Kaur, Samrat Gupta []
Dynamically adapting to the new normal: unpacking SMEs adoption of social media during COVID-19 outbreaks
—Lala Hu, Mirko Olivieri, Riccardo Rialti []
Organisational identity development by entrepreneurial firms using social media: a process-based model
—Amer Badran, Sean Tanner, Dave Alton []
Exploring colliding logics of supply chains and business ecosystems in purchasing and supply management
—Poul Houman Andersen, Linda Nhu Laursen, Morten Munkgaard M繪ller []
How social media use enhances salesperson performance
—Romain Franck, Maud Damperat []
Can salespeople use social media to enhance brand awareness and sales performance? The role of manager empowerment and creativity
—Ashish Kalra, Omar S. Itani, Amin Rostami []
Investigating knowledge dissemination and social media use in the farming network to build trust in smart farming technology adoption
—Grainne Dilleen, Ethel Claffey, Anthony Foley, Kevin Doolin []