Euro J Mar
Introduction
European Journal of Marketing, 57(8)
POSTING TYPE: TOCs
What we do know and don’t know about marketing communications on mature consumers
—Natalia Yannopoulou, Danae Manika, Koblarp Chandrasapth, Mina Tajvidi, Victoria Wells []
The risk of embarrassment in buying luxury counterfeits: do face-conscious consumers care?
—Ling Jiang, Annie Peng Cui, Juan Shan []
Member (co)creativity in open innovation communities
—Gaurangi Laud, Jodie Conduit, Ingo Oswald Karpen []
Understanding the link between an IMC technology capability and organisational integration and performance
—Gayle Kerr, Michael Valos, Sandra Luxton, Rebecca Allen []
Attraction and compromise effects under social exclusion
—Jungkeun Kim, Jaehoon Lee, Jae-Eun Kim []
How pop-ups drive online sales: moderating effects of online promotions
—Yahui Liu, Hualu Zheng, Shuai Yang, Junjie Wang []
Using affixed labels in persuasion: perceived product newness as a mediator
—Hsuan-Hsuan Ku, Yun-Hsuan Hsu []