MPPC 2023
Introduction
Recap of the 2023 蹤獲扦夥厙 Marketing & Public Policy Conference and a save-the-date note about 2024
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Revisits
Author: Hannah Finkelstein
2023 MPPC Recap and Save the Date for the 2024 蹤獲扦夥厙 MPPC Conference
Last weekend, 180 academics met in Arlington, VA, to converge and discuss the role of marketing in public policy. The conference had many highlights, including the following:
- The opening plenary session, Contemporary Threats to the Integrity of Marketing & Public Policy Research, organized by conference cochairs Beth Vallen and Jeremy Kees (Villanova)
- A TCR and 蹤獲扦夥厙 collaborative special session focused on Marketing and the UN Sustainable Development Goals led by Martin Mende and Maura Scott (Florida State University)
- A keynote talk by Kirk McDonald of GroupM, North America
We were also thrilled to honor a number of award winners, including Laura Peracchio, the MASSIG Lifetime Achievement Winner, and Marie Yeh, MASSIGs Emerging Scholar. See more about recognized award winners here: /2023/06/12/2023-ama-mppc-recognizes-achievement-in-marketing-and-public-policy-work/
If you werent able to join us for 2023, be sure to mark your calendars for the 2024 蹤獲扦夥厙 MPPC Conference in Washington, DC on June 6-8.
The 2024 conference will be cochaired by Sterling Bone, Meredith Thomas, and Courtney Azzari, and its theme will be From Grassroots to Government: Empowering Social Change to Address Wicked Problems.
View the 2024 MPPC Call for Papers, which closes on November 1, here: /2024-ama-marketing-and-public-policy-conference-call-for-papers/