J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 33(2)
POSTING TYPE: TOCs
Luxury product and brand purchasing behavior: A conceptual perspective.
—Antonia Correia & Metin Kozak [] []
How do customers respond to external store environment? Analyzing the new luxury segment
—Francesco Raggiotto, Michela C. Mason, Andrea Moretti & Adriano Paggiaro [] []
Mapping the most competitive journals in advertising research. A bibliometric analysis in a 25-year period
—Leslier Valenzuela-Fernández, Ignacio Munoz Quezada & José M. Merigo [] []
Selling the value: Perceptions of value from key stakeholders in university sales centers
—Matthew M. Lastner, Lisa L. Scribner & Mark J. Pelletier [] []
So, you want to start a sales center? An organizational learning approach to sales center formation and growth
—Cindy B. Rippé, Shannon Cummins & Olivia J. DeGeorge [] []
Teaching Integrated Digital Prospecting in the advanced sales course
—J. James Fyles & Bonnie S. Guy [] []
Elucidating strategic patterns from target customers using multi-stage RFM analysis
—Manojit Chattopadhyay, Subrata Kumar Mitra & Parikshit Charan [] []
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
—Abdul Ghaffar, Tahir Islam, Tomas Kincl, Abdul Hakeem & Anshuman Sharma [] []