J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 14(3)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Femvertising of luxury brands: Message concreteness, authenticity, and involvement
—Minjung Park, Jayoung Koo & Do Yuon Kim [] []
Art-derived designs promote the inconspicuous consumption of fashion bags
—Manqian Wang, Eunyoung Kim & Bo Du [] []
Is it worth investing in an online fashion pop-up store?
—Irene Roozen, Mariet Raedts & Muriel Schwolle [] []
Examining the luxury consumers showrooming behaviour: The effect of perceived values and product involvement
—Sheetal Jain & Amit Shankar [] []
The effects of product return effort and recreational shopper identity on future purchase intentions
—Hye-Shin Kim & Yanan Yu [] []
I like to buy pre-owned luxury fashion products: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers
—Murphy Aycock, Eunjoo Cho & Kyuree Kim [] []
Spirituality bestowing self-transcendence amid COVID-19 through slow fashion
—Swagata Chakraborty & Amrut Sadachar [] []