J Brand Man
Introduction
Journal of Brand Management, 30(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
A counterinsurgent (COIN) framework to defend against consumer activists
—Steven Chen []
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
—Maria Vernuccio, Michela Patrizi, Maja Å erić, Alberto Pastore []
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
—Linda Narh, Raphael Odoom, Mahmoud Abdulai Mahmoud, Ernest Yaw Tweneboah-Koduah []
It takes a village: examining how and when brand-specific transformational leadership affects employees in internal brand management
—Lina Xiong []
Effects of brand community social responsibility: roles of collective self-esteem and altruism
—Zhimin Zhou, Yucheng Wang, Yaqin Zheng, Shixiong Liu []
Social media activism for resurrecting deleted brands: the role of consumers’ psychological reactance
—Fadi Almazyad, Purvi Shah, Eleanor T. Loiacono []