Australasian Mar J
Introduction
Australasian Marketing Journal, 31(3)
POSTING TYPE: TOCs
Perspectives on the History and Future of the Australian and New Zealand Marketing Academy (ANZMAC)
—Liliana Bove and Andrew Murphy [] []
The Past, Present and Future of Marketing Research in Australia and New Zealand: A Personal Sampler of Some Key Figures
—John H. Roberts [] []
Developing and Sustaining a Vibrant Regional Academic Organisation
—Roderick J. Brodie and Jillian C. Sweeney [] []
ANZMAC Executive: A Personal Perspective on How ANZMAC Has Evolved, and What Role It Ought to Play in the Future
—Robert Aitken [] []
Looking Ahead: ANZMAC’s Pivotal Role for Marketing Scholars Downunder
—Harald J. van Heerde [] []
Millennials’ Self-Identity and Intention to Purchase Sustainable Products
—Sita Mishra, Yupal Shukla, Gunjan Malhotra, Ravi Chatterjee, and Jyoti Rana [] []
Neuroscientific Research Methods and Techniques in Consumer Research
—Yunen Zhang, Park Thaichon, and Wei Shao [] []
When I’m First, I Can Use More: The Divergent Effects of Joint Appeals on Likelihood of Purchasing Sustainable Products
—Rokhima Rostiani, Bernardinus Maria Purwanto, Felix Septianto, and Tung Moi Chiew [] []
Acceptance of vulgarity in marketing: The moderating roles of product type and consumers’ political ideology
—Stephen David Verhoff and Eugene Y Chan [] []
The Role of Perceived Entrepreneurial Passion on Creativity: A Study of Vietnamese Social Ventures
—Truc Thanh Le, Widya Paramita, Quan Ha Minh Tran, and La Anh Duc [] []