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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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A meta‐analysis on the effects of product scarcity
—Wagner Junior Ladeira, Weng Marc Lim, Fernando de Oliveira Santini, Tareq Rasul, Marcelo G. Perin, Levent Altinay []

Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity
—Marta Massi, Chiara Piancatelli, Andrea Vocino []

Consumer–brand relationships and social distance: A construal level theory perspective
—Jing Luan, Raffaele Filieri, Jie Xiao, Yue Sun []

Effect of perceived economic mobility and income on charitable behavior
—Yujie Zhao, Jiarui Sui, Xinyue Zhou []

Embodiment, immersion, and enjoyment in virtual reality marketing experiences
—Pierre-Henry Leveau, et Sandra Camus []

From warrior to guardian: An autoethnographic study of how consumers think about and interact with the natural world
—David Hannah, Caitlin Ferreira, Leyland Pitt []

I want to remember: Preference for visual intensity in sentimental purchases
—Jiexian (Chloe) Huang, Fei (Katie) Xu, Yuwei Jiang []

I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions
—Gabriele Pizzi, Virginia Vannucci, Valentina Mazzoli, Raffaele Donvito []

It is not just a name: Effects of proper name for high‐quality versus low‐quality brands
—Shelly Rathee, Grace F. Yu-Buck, Akash Gupta []

Men engage in self‐deceptive enhancement, whereas women engage in impression management
—Ashok K. Lalwani, Hyejin Lee, L. J. Shrum, Madhu Viswanathan []

The influence of frontline employee self‐disclosure about products in a retail store on customer trust in the retailer in the context of service encounters
—Jihye Park, Youjae Yi []

The negative handmade effect: How and why control deprivation thwarts desire for handmade products
—Jiaqi (Flora) Song, Dongjin He, Yuwei Jiang []