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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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A revisit to the role of gender, age, subjective and objective knowledge in consumers’ attitudes towards organic food |
—Latifa Fatha & Rami Ayoubi [] []

Consumers’ propensity for rollover service contracts: the influences of perceived value, convenience and trust on service loyalty
—Stephen Wilkins, Joe Hazzam & Phil Megicks [] []

Tobin’s Q approximation as a metric of firm performance: an empirical evaluation
—Moeen Naseer Butt, Ahmed S. Baig & Fazal Jawad Seyyed [] []

Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
—Dominic Buccieri, Rajshekhar (Raj) G. Javalgi & Andrew Gross [] []

Revisiting the ‘concentration vs spreading debate’: perceived risk and strategic flexibility in decision-making following an unanticipated environmental market disruption
—James M. Crick & Dave Crick [] []

Optimization of message communication during COVID-19 epidemic using fuzzy AHP & goal programming
—Dheeraj Sharma, Amol Singh & Praveen Ranjan Srivastava [] []

Brand stories in marketing: a bibliographic perspective
—Andrew Park, Emily Treen, Leyland Pitt & Anthony Chan [] []

Assessing omnichannel strategies for global retailing industries in a developing country
—Sidonie Djofack, Richard Nkene Ndeme & Samuel Fosso Wamba [] []

Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions: a serial mediation model
—Bilal Ahmad & Muhammad Imad ud Din Akbar [] []

Customers’ relationship maintenance and loyalty intentions after a brand transgression: a moderated mediation approach
—Shubhomoy Banerjee, Sunitha Ratnakaram & Amanish Lohan [] []

How augmented reality impacts retail marketing: a state-of-the-art review from a consumer perspective
—Abderahman Rejeb, Karim Rejeb & Horst Treiblmaier [] []