J Strat Mar
Introduction
Journal of Strategic Marketing, 31(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction
—Sita Mishra, Gunjan Malhotra, Ravi Chatterjee & Yupal Shukla [] []
Agency theory in marketing: 27 years on
—Raeesah Chohan [] []
Expecting the surprises: role of hope in consumer repurchase intentions in an online shopping environment
—Vibha Trivedi, Diptiman Banerji & Mohit Yadav [] []
Circle the wagons: measuring the strength of consumers’ brand defense
—Sanjit K. Roy, Gaganpreet Singh, Arnold Japutra & Mansoor Javed [] []
How to enhance consumer experience over mobile wallet: a data-driven approach
—Amit Shankar & Abhishek Behl [] []
Where there’s sugar, there are sugar-related mobile apps. What factors motivate consumers’ continued use of m-Health?
—Tareq Rasul, Aaron Wijeratne, Samaneh Soleimani & Weng Marc Lim [] []
How the country of origin cue affects consumer preference in the case of ecological products: an empirical study in two developing countries
—Mohamed Akli Achabou, Sihem Dekhili & Mohamed Hamdoun [] []
A framework for preventive health marketing
—Sheau-Fen Yap, Weng Marc Lim, Sanjaya Singh Gaur & Pek Yean Lim [] []
Emojis: can it reduce post-purchase dissonance?
—Radha Govind Indwar & Aditya Shankar Mishra [] []
Service composite quality as a strategic measure of patient well-being
—Jeffrey E. Anderson, Carlin Nguyen & Maryam Tofighi [] []