J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 17(4)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions
—Zhen Huang, Yidan Zhu, Andy Hao, Jia Deng []
Early backers’ social and geographic influences on the success of crowdfunding
—Zecong Ma [Google Scholar]
What you see is what you get: assessing in-game advertising effectiveness
—Mawra Hussain, Talat Islam, Saif Ur Rehman []
Digital consumer engagement: examining the impact of native advertising exposure in a social network
—Kristen L. Sussman, Laura F. Bright, Gary B. Wilcox []
Value co-creation through branded apps: enhancing perceived quality and brand loyalty
—Trang Tran, David G. Taylor, Chao Wen []
Strengthening consumer–brand relationships through avatars
—Mohamed H. Elsharnouby, Chanaka Jayawardhena, Hongfei Liu, Alaa M. Elbedweihy []
The impact of barrage system fluctuation on user interaction in digital video platforms: a perspective from signaling theory and social impact theory
—Keshan (Sara) Wei []
AI-powered touch points in the customer journey: a systematic literature review and research agenda
—Ai-Zhong He, Yu Zhang []