J Promo Man
Introduction
Journal of Promotion Management, 29(6)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Examining the Influence of Endorser Credibility on Brand Placements in Reality Shows through Placement Appeal: Emotional Vs Rational Appeal
—Thamaraiselvan Natarajan, Jegan Jayapal, Sinthubairavi Jegan, Nakul Gangadharan & Poongkundran Thamaraiselvan [] []
Investigating the Role of Consumer Personality Orientations and Use of Threat in Social Cause Advertising during Covid 19
—Jitender Kumar, Archit Vinod Tapar, Ashish Gupta & Jayanthi Ranjan [] []
Toward Sustainable Development and Consumption: The Role of the Green Promotion Mix in Driving Green Brand Equity and Green Purchase Intention
—Khai Cong Dinh, Bang Nguyen-Viet & Hang Nguyet Phuong Vo [] []
Do Facebook Friends Make Me Donate? Factors Involved in Online Donations via SNS
—Eunyoung Kim & Sung Eun Park [] []
Demystifying Brand Love for Luxury Cars: Testing the Moderating Impact of Emotional Stability
—Saubhagya Bhalla & Mohit Pathak [] []