J Adv Res
Introduction
Journal of Advertising Research, 63(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
A Guide to Getting Published in the Journal of Advertising Research: Helping Researchers Write Successful Articles And a Salute to Best Paper and Best Reviewer
—Colin Campbell [] []
Why the Experiential View Is Vital to Marketing Communications Research Now: An Enhanced Framework for Examining the Effects of Contemporary Marketing
—Jean-Luc Herrmann and John B. Ford [] []
Disruptive versus Nondisruptive Advertising in Online Streaming Video Services: How Does Advertisement Placement Affect Consumer Per And Ad Effectiveness?
—Katheryn R. Christy, Ranran Z. Mi, Ran Tao, and Linqi Lu [] []
A Comparison of Social Media Influencers’ KPI Patterns across Platforms: Exploring Differences in Followers and Engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
—Naser Pourazad, Lara Stocchi, and Shreya Narsey [] []
The Advertisement Puts Me Down, but I Like It: Examining an Emerging Type of Audience-Targeted Negative Advertisement
—Hongjie Sun, Yong (Eddie) Luo, Feifei Liu, and Ben Lowe [] []
When Brands Go Dark: A Replication and Extension— Examining Market Share of Brands that Stop Advertising for a Year or Longer
—Peilin Phua, Nicole Hartnett, Virginia Beal, Giang Trinh, and Rachel Kennedy [] []
The Stories You Tell: Crafting Managerially Relevant Articles Based on Qualitative Research
—Melissa Archpru Akaka and Hope Jensen Schau [] []