Intl J Res Mar
Introduction
International Journal of Research in Marketing, 40(2)
POSTING TYPE: TOCs
Editorial: On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice
—Renana Peres, Martin Schreier, David Schweidel, Alina Sorescu []
Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation
—Valeria Stourm, Eric T. Bradlow []
Managing service shutdowns: Cash refunds or vouchers?
—Rachel R. Chen, Eitan Gerstner, Daniel Halbheer, Paolo Roma []
Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry
—Barış Kocaman, Sarah Gelper, Fred Langerak []
Satiation and cross promotion: Selling and swapping users in mobile games
—Michael Haenlein, Barak Libai, Eitan Muller []
Converging vs diverging: The effect of visual representation of goal structure on financial decisions
—Joonkyung Kim, Min Zhao, Dilip Soman []
How institutional logics shape fairness in crowdsourcing: The case of Threadless
—Annetta Grant, Henri Weijo, Peter A. Dacin []
Are people less generous after a family member gives to charity? The interaction of self-construal and relationship type
—Xiaohong Zhao, Fengyan Cai, Zhiyong Yang []
Charitable maximizers: The impact of the maximizing mindset on donations to human recipients
—Jingjing Ma, Yu (Anna) Lin, Danit Ein-Gar []
Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories
—Albert Valenti, Gokhan Yildirim, Marc Vanhuele, Shuba Srinivasan, Koen Pauwels []
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
—Kai A. Widdecke, Wiebke I.Y. Keller, Karen Gedenk, Barbara Deleersnyder []
What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis
—Valter Afonso Vieira, Jeremy S. Wolter, Clécio Falcão Araujo, Ricardo Saraiva Frio []