Euro J Mar
Introduction
European Journal of Marketing, 57(7)
POSTING TYPE: TOCs
Special issue: Favoring Fieldwork Makes Marketing More Meaningful
Guest editors: Tobias Otterbring, Giampaolo Viglia, Laura Grazzini, Gopal Das
Guest editorial: Favoring fieldwork makes marketing more meaningful
—Tobias Otterbring, Giampaolo Viglia, Laura Grazzini, Gopal Das []
Consumers’ behavioural responses to price promotions of organic products: an introspective pre-study and an online field experiment
—Jyrki Isojärvi, Jaakko Aspara []
Measuring the intention-behavior gap in service failure and recovery: the moderating roles of failure severity and service recovery satisfaction
—Jose Marcos Carvalho de Mesquita, Hyunju Shin, Andre Torres Urdan, Marco Tulio Campos Pimenta []
Shortsighted sales or long-lasting loyalty? The impact of salesperson-customer proximity on consumer responses and the beauty of bodily boundaries
—Tobias Otterbring, Peter Samuelsson, Jasenko Arsenovic, Christian T. Elbæk, MichaÅ‚ Folwarczny []
Do salespeople’s online profile pictures predict the number of online reviews? Effect of a babyface
—Alexis Yim, Bradley Price, Raj Agnihotri, Annie Peng Cui []
Can we serve both God and Money? The role of indirect appeal and its limitation
—Sungjun (Steven) Park, Jin-Su Kang, Gideon D. Markman []
Field experiments in marketing research: a systematic methodological review
—Suresh Malodia, Amandeep Dhir, Muhammad Junaid Shahid Hasni, Shalini Srivastava []