Mar Sci
Introduction
Marketing Science, 42(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment
—Weijia Dai, Hyunjin Kim, and Michael Luca [] []
Frontiers: Unmasking Social Compliance Behavior During the Pandemic
—Shunyuan Zhang, Kaiquan Xu, and Kannan Srinivasan [] []
Open and Private Exchanges in Display Advertising
—W. Jason Choi and Amin Sayedi [] []
Optimal Price Targeting
—Adam N. Smith, Stephan Seiler, and Ishant Aggarwal [] []
Design of Platform Reputation Systems: Optimal Information Disclosure
—Zijun (June) Shi, Kannan Srinivasan, and Kaifu Zhang [] []
The Persistence of Healthy Behaviors in Food Purchasing
—Marit Hinnosaar [] []
Channel Coordination of Storable Goods
—Xi Li, Krista J. Li, and Yan Xiong [] []
Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games
—Xinlei (Jack) Chen, Xiaohua Zeng, and Cheng Zhang [] []
Consumer Fairness Concerns and Dynamic Pricing in a Channel
—Wen Diao, Mushegh Harutyunyan, and Baojun Jiang [] []
Mapping Market Structure Evolution
—Maximilian Matthe, Daniel M. Ringel, and Bernd Skiera [] []
Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?
—Liang Guo [] []