J Mar Man
Introduction
Journal of Marketing Management, 39(5/6)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Editorial
New marketing theories and practices emerging from innovations in the cultural and tourism sectors
—Dominique Bourgeon-Renault, Maud Derbaix, Elodie Jarrier & Christine Petr [] []
Commentary
Innovations in COVID times: which lessons to learn for the cultural industry?
—Alain Decrop & Nathalie Dumont [] []
Research Articles
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands
—Christina L. Mijnheer & Jordan R. Gamble [] []
Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house
—Yacine Ouazzani, Haydeé Calderón-GarcÃa & Berta Tubillejas-Andrés [] []
Exploring the (un)changing nature of cultural intermediaries in digitalised markets: insights from independent music
—Boris Collet & Eric Rémy [] []
Augmented reality and experience co-creation in heritage settings |
—Tanvi Panhale, Derek Bryce & Eleni Tsougkou [] []
Struggle of the story: towards a sociocultural model of story world tension in communal consumption |
—Frank Lindberg & Lena Mossberg [] []