J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 30(2)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Predicting the Blockchain Technology Acceptance in Supply Chains with Inter-Firm Perspective: An Integrated DEMATEL and PLS-SEM Approach
—Haldun Çolak & Celal Hakan KaÄŸnıcıoÄŸlu [] []
Referral Effect in B2B Competitive Marketing – the Ceiling Effect of Referrals –
—Liming Zhao & Chen Ke [] []
The Impact of Anger and Dependence on Supplier Decision-Making
—Benoit Bourguignon, Harold Boeck & Theresa B. Clarke [] []
Relationship Quality Between Small and Medium-Sized Enterprise Partners During Threatening Times: The Role of Contact Frequency and Social Exchanges
—N. Leila Trapp, Poul Erik Flyvholm Jørgensen, Gert Tinggaard Svendsen & Line Skov [] []
Effect of Bilateral Controls on Opportunism: The Mediating Role of Commitment
—Fanglan Pang, Qian Yang & Ruifeng Wei [] []
No Slogan versus with Slogan: The Different Message Strategies for New Product Digital Video Ads
—Yongge Niu, Zhangdi Wei, Andy W. Hao & Banggang Wu [] []