Italian J Mar
Introduction
Italian Journal of Marketing, 2023(2)
POSTING TYPE: TOCs
Reopening after the pandemic: leveraging the destination image to offset the negative effects of perceived risk
—Francesca De Canio, Elisa Martinelli, Giampaolo Viglia []
From physical to metaversal events: An exploratory study
—Niccolò Piccioni []
How COVID-19 impacted cultural consumption: an explorative analysis of Gen Z’s digital museum experiences
—Elena Bonel, Mauro Capestro, Eleonora Di Maria []
Determinants of organic tunisian purchasing behaviour: an application of the consumption values theory
—Raja Kifaya, Daniele Rama []
Overview of the brand journey and opportunities for future studies
—Sandra Maria Correia Loureiro []
Digital transformation and marketing: a systematic and thematic literature review
—Marco Cioppi, Ilaria Curina, Barbara Francioni, Elisabetta Savelli []