Applied Mar Analytics
Introduction
Applied Marketing Analytics, 9(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Applied marketing analytics: Vital to resolving challenges
—Ament, Leslie [] []
ChatGPT and search engine optimisation: The future is here
—Cutler, Kelly [] []
Data democratisation requires literacy and fluency for proficiency
—Sterne, Jim [] []
Qualifying control data with propensity score matching
—Crisp, Dakota; Kristo, Matt; Everest, Courtney; King, Jenna; Brehmer, Emily; Barnes, Danielle; Prantner, Jonathan [] []
What is the right set of technologies and techniques to effectively analyse marketing effectiveness?
—Patil, Pranav [] []
Which key performance indicators should be used to establish a lead scoring strategy for customer relationship management?
—Suárez, Sergio; Reyes-Menendez, Ana [] []
Using MASEM to explore the psychological mechanisms linking salespeople’s job satisfaction and performance
—Chen, Chien-Chung; Chen, Hong; Liu, Yan [] [Google Scholar]
Lengthen your attribution window: Which digital ads have most long-term impact?
—Qin, Vivian [] []
Gen Z versus Millennials, purchase intentions: A comparative study based on social media marketing strategies in India
—Vijaya, M. Thirumagal; Yamuna, S. M.; Chitra, B. [] []