IJRM Best Article Award
Introduction
Karagür, Becker, Klein and Edeling is the International Journal of Research in Marketing Best Paper Winner for 2022
POSTING TYPE: Journal News
Author: Cecilia Nalagon
Announcement: Winner 2022 IJRM Best Article
The European Marketing Academy (EMAC) and the International Journal of Research in Marketing (IJRM) are pleased to announce the winners of the 2022 IJRM Best Paper Award:
.ÌýZeynep Karagür, Jan-Michael Becker, Kristina Klein, Alexander Edeling.ÌýInternational Journal of Research in Marketing, Volume 39(2), 313-335
Abstract
Consumers’ changing media consumption behaviors and skepticism toward traditional forms of advertising have prompted the growth of influencer marketing. Even as regulatory authorities call on brands and influencers to disclose the posts as advertising, no consistent guidelines exist. The distinct effects of self-generated versus platform-initiated disclosures also remain unclear, nor has research addressed the interplay of key influencer characteristics and marketing disclosures. This article reports on findings from the first academic field study of influencer marketing disclosures, as well as three experimental studies, which indicate thatÌýÌýis a double-edged sword. When provided through a platform-initiated branded content tool, disclosure consistently exerts the strongest effect on perceptions of advertising, negatively relating to influencer trustworthiness and consumer engagement. The effects of disclosure type also depend on the number of followers and number of previously endorsed products (i.e., influencer characteristics). Yet, consumers also express appreciation for transparency when influencers disclose posts as advertising, which increases perceived trustworthiness of the influencer and engagement with the post. The implications of these findings should inform choices by public policy makers, brand managers, and influencers.
Selection process
The winning article was chosen from two rounds of voting open only to the members of the IJRM Editorial Board. In the first round, each voter nominated up to three (3) papers from the 65 that were published in IJRM in 2022. Five (5) papers received the most nominations. In the second/final round, the Board Members voted for one paper from this shortlist of five papers. The winning paper is the one that received the most votes.
Five Finalists (in order of publication date):
.ÌýHuwail J. Alantari, Imran S. Currim, Yiting Deng, Sameer Singh. Vol 39, Issue 1,ÌýPages 1-19Ìý
.ÌýZeynep Karagür, Jan-Michael Becker, Kristina Klein, Alexander Edeling. Vol 39, Issue 2,ÌýPages 313-335
.ÌýBernadette J. van Ewijk, Els Gijsbrechts, Jan-Benedict E.M. Steenkamp.ÌýVol 39, Issue 4,ÌýPages 967-987Ìý
ÌýJan Valendin, Thomas Reutterer, Michael Platzer, Klaudius Kalcher.ÌýVol 39, Issue 4,ÌýPages 988-1018
.ÌýNick J.F. Bombaij, Sarah Gelper, Marnik G. Dekimpe.ÌýVol 39, Issue 4,ÌýPages 1275-1295