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ANZMAC 2023

Introduction

Australian and New Zealand Marketing Academy, ÅŒtepoti Dunedin, Aotearoa New Zealand, 4-6 Dec 2023; Deadline 17 Jul

POSTING TYPE: Calls: Conferences

Author: Linda Robinson


2023 ANZMAC Conference and Doctoral Colloquium

Marketing for Good

The 2023 ANZMAC Conference brings together academics from around the world to discuss the latest research, best practices and case studies in marketing that contribute to the betterment of society and our planet. Marketing plays a critical role in shaping consumer behaviour and influencing societal norms. At the same time, it has the potential to create significant social and environmental impact. This conference aims to explore how marketing can be leveraged for good, and how we can use marketing to address some of the most pressing social and environmental challenges of our time.

The Conference and Doctoral Colloquium will be hosted by the University of Otago Business School. The colloquium will run 1–3 December and the conference will take place 4–6 December. The University of Otago is the oldest University in Aotearoa New Zealand, located in Ōtepoti Dunedin, the oldest city in Aotearoa New Zealand. Ōtepoti Dunedin is one of the best-preserved Victorian and Edwardian cities in the Southern Hemisphere, and is home to the world’s only mainland-breeding albatross colony, among many more attractions.

You can find out more information on the 2023 ANZMAC Conference and Doctoral Colloquium on our website

Deadline – Submissions are due July 17, 2023.

Information on how to submit your conference papers, special session proposals and doctoral colloquium proposals are available on the website anzmac2023.com. Paper decisions will be sent to corresponding authors by August 31.

Conference Co-Chairs

Maree Thyne
Sergio Biggemann

The University of Otago