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J Soc Mar

Introduction

Journal of Social Marketing, 13(3)

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs


An approach to targeted promotion of HPV vaccination based on parental preferences for social media content
Silvia Sommariva, Jason Beckstead, Mahmooda Khaliq, Ellen Daley, Dinorah Martinez Tyson []

Increasing employer willingness to hire people with disability: the perspective of disability employment service providers
Rola Mahasneh, Melanie Randle, Rob Gordon, Jennifer Algie, Sara Dolnicar []

Using social marketing strategies to develop and pretest PrEP education materials for transgender women
Sarah Bauerle Bass, Patrick J.A. Kelly, Jesse Brajuha, Luis Gutierrez-Mock, Paul D’Avanzo, Samantha Herrera, Jae Sevelius []

Co-creating and evaluating social marketing programs: a living lab approach
Pamela Saleme, Timo Dietrich, Bo Pang, Joy Parkinson []

The role of social marketing in promoting quality of life through the lens of sustainable consumption
Lorna Christie, Marike Venter De Villiers []

Hell for consumer addiction?: thematic analysis of COVID-19 narratives in a gambling support forum
Luke Brownlow, En Li []

One needs to be reminded and motivated: mediating role of digital nudging for food waste reduction
Derek Ong, Shirley Chiu, Elizabeth Andrews, Geetha Nadarajan []