J Brand Man
Introduction
Journal of Brand Management, 30(3)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Commentary
Branding: too often overlooked in disruptive innovation and social purpose arenas
—David Aaker []
Can CSR foster brand defense? A moderated-mediation model of the role of brand passion
—Ibrahim Alnawas, Nabil Ghantous, Jane Hemsley-Brown []
Building brand meaning in social entrepreneurship organizations: the social impact brand model
—Florian Lückenbach, Holger J. Schmidt, Jörg Henseler []
Intensity of collective consumption practices in brand communities: the case of crossfit
—Laurence Dessart, Grégory Bressolles []
The influence of COVID-19 pandemic on consumer–brand relationships: evidence of brand evangelism behaviors
—Hemant C. Sashittal, Avan R. Jassawalla, Ruchika Sachdeva []
Addressing the eco-gender gap in men through power and sustainability self-efficacy
—Kevin P. Newman, Rebecca K. Trump []