Euro J Mar
Introduction
European Journal of Marketing, 57(6)
POSTING TYPE: TOCs
INTEREST CATEGORY: MARKETING RESEARCH
Special issue: Current issues in composite-based and covariance-based structural equations modeling: What to do and when to do it
Guest editors: Kevin E. Voss
Guest editorial: Current issues in composite-based and covariance-based structural equations modeling: what to do and when to do it
—Kevin Voss []
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations
—Mikko R繹nkk繹, Nick Lee, Joerg Evermann, Cameron McIntosh, John Antonakis []
Comments on the article Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations and PLS-SEM in general
—Ke-Hai Yuan []
Rejoinder: fractures in the edifice of PLS
—Mikko R繹nkk繹, Nick Lee, Joerg Evermann, Cameron McIntosh, John Antonakis []
A comparative study of the predictive power of component-based approaches to structural equation modeling
—Gyeongcheol Cho, Sunmee Kim, Jonathan Lee, Heungsun Hwang, Marko Sarstedt, Christian M. Ringle []
Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT
—Pratyush N. Sharma, Benjamin D. Liengaard, Joseph F. Hair, Marko Sarstedt, Christian M. Ringle []
Assessing the overall fit of composite models estimated by partial least squares path modeling
—Florian Schuberth, Manuel E. Rademaker, J繹rg Henseler []
A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth
—John W. Cadogan, Nick Lee []
The proxy of Dorian Gray: scientific realism, construct validation and the way forward
—Edward Rigdon []
Partial least squares as a tool for scientific inquiry: comments on Cadogan and Lee
—J繹rg Henseler, Florian Schuberth []
Scientific realism, the necessity of causal contact in measurement and emergent variables
—John W. Cadogan, Nick Lee []
Composite-based and covariance-based structural equations modeling: moving forward by changing the dialogue
—Kevin E. Voss []